Further clarity to brand platform

Voltree Power teamed up with scientists at MIT, and has successfully tested the wireless network powered by trees in Boise, Idaho. Now they need a brand platform to attract investors from the technology industry and increase public interest in this 'green' discovery.

At the moment it is a government funded project through the Bureau of Land Management, primarily academic/research focused. They are developing a working prototype for industry, at which point they will pursue a partnership to investigate self-organizing wireless 'mesh' networks.

THE BENEFITS OF HARNESSING THE ELECTRICITY OF TREES
1. Trees can provide valuable information on national security by detecting radioactive materials at our extensive land borders. 2. Using trees as sensors will increase the safety of firefighters, people living near forests, and forest-dwelling animals by preventing the spread of wildfires. 3. Sensors can remotely detect environmental changes and tree health, reducing the need for field work. 4. Creating demand for larger trees with greater electrical charge will protect old growth forests and therefore improve environmental conditions. 5. Further harnessing the electricity of trees could provide a new source of sustainable energy and prevent hazardous waste of battery disposal. 6. Possibility of a wireless network system.

DESIRED PERCEPTION
Wow, this is a safe and reliable source of power, and very green!

Worst web design EVER

For such an inspiring topic, and possibility to make a huge difference in the world, David MacKay really needs to rethink his web design. View the remarkably hard-to-read-or-understand-any-information-at-all website here.

The boxes, colors and type jumble together to form a Times Square-ish sensory overload. Why are the contents each in an array of different color boxes? Why the neon yellow left sidebar with images of two different covers (below - I assume/hope the pinwheel one is new)? And the positive reviews are diminished by the distracting hairline grid they are trapped in.

The book, which can be downloaded for free on the site, argues that it is possible to get 100% carbon-free energy. There is so much confusion on how much power renewable energy provides, and the general public does not understand the whole picture because of our dependence on the oil/coal industry. It is UK based, but seems to (I only read the 10 page synopsis) provide some good data for the world's ultimate move to sustainable energy.

But please, do something about that website design!