Most branding design on TV comes from Troika

In case you were wondering who does all the great branding graphics for TV, look no further than Troika Design Group. This large design firm based in Hollywood works with networks such as Fox, CW, TNT, ABC, Oxygen, Starz, Animal Planet, HGTV, E!, Food Network, etc... the list goes on. They do brief motion graphics to introduce the network as a brand, such as the one for TNT below.



I was looking around on Lynda.com while researching for my Flash project, and found their 'creative inspiration' interview and tour of their studio. What I find most interesting about their creative process is that most of the graphics they create need to be one or two seconds long, and they manage to create a compelling and layered visual that speaks profoundly for the brand.

I like this ad

This is an interesting ad for a writer's festival and some Flash inspiration. I had no idea what the ad was for until the last second, but the dynamic handmade animations kept me engaged. I like the kinetic writing but I feel like I see it too much now.