I have to say, this is really amazing. It's a parody on a real brand research project by the 80's band Devo. Found this by way of Core77 today, and thoroughly enjoyed myself while figuring out my Devo color - blue of course! This is what was posted on my Facebook page:
My Devo Color is Blue!– hot but cool, sexy, crooning, “Fresh”. Participate in the Devo Color Study. Your input will determine a new brand color for the infamous art-band, and help turn them into a pop machine that appeals to everybody. Duty Now for the Future!
It's a joke... or is it? They are relaunching their band/brand, so maybe this is just the prank to get people's attention. It's a beautifully designed survey - need to go post it on my interaction design blog now!
Check out the video of their color focus groups here.
Showing posts with label DEVO. Show all posts
Showing posts with label DEVO. Show all posts
Monday, March 1, 2010
Friday, September 11, 2009
Some clarity to brand platform
Possibly related to the fact that it's 9/11 but also because I think it's the most successful angle, I'm heading more in a national security direction for the 'tree power' brand platform. Since harnessing tree power can provide information on environmental changes, prevent forest fires and detect radioactive smuggling, tree power can make Americans safer and more secure.
Tree power will improve safety and security for all Americans. I'm focusing on the US of A, not because I don't love all the other lovely countries in the world, but mostly because it was developed and will probably be funded by institutions in the US, we have a tremendous wildfire problem in California, we have expansive land borders to the north and south, and we can raise awareness among non-conservation minded Americans to protects our national forests for the sake of safety.
On a side note, I think a great sound for this project would be the Devo song, 'Beautiful World'. I can't find the original video but in the meantime I found this which is even more amazing. Devo performing Whip It, 1980.
Tree power will improve safety and security for all Americans. I'm focusing on the US of A, not because I don't love all the other lovely countries in the world, but mostly because it was developed and will probably be funded by institutions in the US, we have a tremendous wildfire problem in California, we have expansive land borders to the north and south, and we can raise awareness among non-conservation minded Americans to protects our national forests for the sake of safety.
On a side note, I think a great sound for this project would be the Devo song, 'Beautiful World'. I can't find the original video but in the meantime I found this which is even more amazing. Devo performing Whip It, 1980.
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